Any press is good press, right? Maybe not. This week, Utah Policy released poll results showing that Democratic Party gubernatorial candidate Peter Corroon’s well publicized attacks against Republican Governor Gary Herbert may be backfiring. In recent weeks Corroon has fixated on campaign finance reform, continually lashing out at Governor Herbert for accepting large campaign contributions from companies with state contracts and tax incentives. The poll shows that Corroon’s attacks may be causing the public to view him unfavorably.
Utah Policy reported that a poll was conducted of 600 registered Utah voters on favorable and unfavorable views of the candidates. About 39 to 40 percent of the people in the study gave Corroon a favorable view, but about a third of voters gave him an unfavorable view.
Discussion of the issues in a campaign is obviously imperative, but negative campaigning is never pretty and often backfires.
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